In today’s competitive marketplace, everybody sells something—whether it’s a product, a service, a philosophy, an idea or, most importantly, themselves. Your success often depends upon your ability to deliver a polished and persuasive presentation.
Consider all of the different types of presentations a business professional might deliver: promoting an idea at an offi ce meeting, delivering a three-minute elevator speech at a networking event, giving a sales presentation to a prospect or selling oneself in a job interview. All require the ability to deliver a solid professional performance! Salespeople spend a signifi cant amount of their time verbally communicating, and yet many suffer from common shortcomings in their sales presentations that adversely affect their results.
One of the most common mistakes is the presentation that is far more informative than persuasive. Of course, every solid presentation requires a certain amount of data and support, but many professionals spend too much time informing and not enough time persuading. It’s easy to deliver a presentation that’s more informative than persuasive. Why? A prospect typically won’t say no when you’re only disseminating information. The problem is they don’t typically say yes either!
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